Learning about brand strategy requires more than reading a few case studies; it requires an educator completely immersed in the subject. Meet Sasha Strauss, an adjunct professor on brand strategy at the University of Southern California’s Annenberg School for Communication and a professional strategist.
Aside from his academic duties, he serves as the Managing Director at Innovation Protocol, a brand strategy consulting firm. There, Sasha has led strategic brand development programs for companies like TiVo, Microsoft, and Adobe. He also regularly guest lectures at the Anderson School at UCLA, MIT Sloan, and The Johnson School at Cornell.
Sasha’s work even goes beyond the classroom and office to reach the community. Check out his talk on branding at TEDxUC Irvine below.
Catch up with Sasha on Twitter.