Building a product consumers will love means using their feedback to elevate your plan. As entrepreneurs, we have the obligation to get inside our customers’ heads to hone our strategy, test new ideas, and try out fresh messaging—and sending out the occasional user survey won’t always do the trick. Sometimes, you need to break away from the office to do legwork for your customer development.
That’s why, throughout the school year, I hit the ground at area colleges to talk with students, users at the core of Boundless. At colleges around Boston, you’ll often find me chatting with students in the campus center or at local coffee shop. Going back to school and meeting our customers keeps me in sync with what Boundless needs and how we will grow. If you’re itching to get boots on the ground for your cust dev plan, here’s how to do it.