Tag Archives: startups

The Importance of Doing Legwork for Your Customer Development

Building a product consumers will love means using their feedback to elevate your plan. As entrepreneurs, we have the obligation to get inside our customers’ heads to hone our strategy, test new ideas, and try out fresh messaging—and sending out the occasional user survey won’t always do the trick. Sometimes, you need to break away from the office to do legwork for your customer development.

That’s why, throughout the school year, I hit the ground at area colleges to talk with students, users at the core of Boundless. At colleges around Boston, you’ll often find me chatting with students in the campus center or at local coffee shop. Going back to school and meeting our customers keeps me in sync with what Boundless needs and how we will grow. If you’re itching to get boots on the ground for your cust dev plan, here’s how to do it.


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how to evaluate your startup idea

How to Evaluate Your Startup Idea

how to evaluate your startup idea

Before your idea can grow into a startup, it has to pass a few sniff tests. Is there a demand for what you’re creating? What resources will you need to make your idea come to life?

Boundless CTO Aaron White talked at our latest Boundless Networking Night on the importance of vetting your startup ideas. When it comes to getting an idea off and running, people make mistakes, even Aaron, which is why he’s cautioning budding entrepreneurs to avoid the same pitfalls.

Common Mistakes

  1. People want it. You may think it’s fun to have a product that does something really obscure, but would people actually use it?
  2. Lots of people want it. Maybe you can get a dozen people to use your product, but that doesn’t translate to getting lots of people on board. Continue reading

Next Up at Boundless Networking Nights

Not only is Boundless helping students study more efficiently for their classes, we’re also teaching them the ins and outs of startup life. Recently, we’ve had several Boston-area students join us for a series of student networking nights. We’re excited to announce the next two events on our calendar this year. Hope you can make it!


How to Evaluate Your Startup Idea
Thursday, November 29 from 5 to 7 pm

Before your idea can grow into a startup, it has to pass a few sniff tests. Is there a demand for what you’re creating? What resources will you need to make your idea come to life? Aaron White, CTO at Boundless, will be on hand to give you all the info you need to make your idea ready for the rigors of startup life.     

Register here.

How Startup Funding Works
Thursday, December 13 from 5 to 7 pm

When you have a great business idea, you’ll need money to get it off and running. Funding will help you with product development, personnel, and office space—but how do you get your hands on that money? Nick Ducoff, VP of Content at Boundless, will walk you through the processes of securing funding, who to talk to, and how to best pitch your idea to investors.

Register here.

What other topics would you like to see at a Boundless Networking Night? Share your thoughts in the comments below or tell us on twitter.

How to Get a Job at a Startup

Itching to break into the startup scene? Our CTO Aaron White knows what that’s like. He co-founded Boundless and before that served as CTO at DK Pictures and senior software engineer at Mindreef. At our most recent Boundless Networking Night, Aaron gave local students from Babson, Northeastern, and more the three most important tips on how to make it big in startups.

1. Positioning: Set yourself apart from everyone else.

To cut through the noise from other job applicants or eager beavers, you need to have a specific goal in mind and a unique angle to get you noticed. Tell the startup why you’re the best fit for them. Make your cover letter the absolute best it can be to match your end goal.

2. Presence: If we can’t find you online, you don’t exist.

What shows up when you Google your name (or in some cases, you name plus your city)? If nothing about you is on the first page of results consider it’s time to beef up your online presence. Keep your social profiles like LinkedIn, GitHub, Dribbble, and Twitter up-to-date. Continue reading